In the recent past, we have witnessed the broad use of social media platforms for political lobbying. This is because social media has become a very reliable campaigning tool. Social media platforms such as Facebook and Twitter, boast of quite a huge following making them platforms that will offer you millions of voters all in one place.
The likes of President Trump are a good example of politicians that used social media for their campaigns and came out victors. However, you have to note that social media does not work for everyone. You have to do various things for your social media political campaign strategy to work. Among the things to do is grow your social media followers.
How do you grow your social media following?
You are on social media for political lobbying due to the number of voters using these platforms. But, how do you draw the attention of a considerable number of followers, or rather, how do you make sure you grow your social media following?
- Verified Accounts.
The internet came with goodies, but it also increased the evils in society. The cases of hacking, cyberbullying, etc. are on the rise today. This is what has resulted in campaigns to fight the evils. This is why social media users will be very careful about who they follow.
For your social media accounts to attract followership, they must be verified. A verified social media account has a unique sign that proves that the account is actually owned by the person whose details are on the profile. This is, particularly on Instagram and Twitter.
- Create accounts on every platform
If you want to benefit from social media in your online lobbying efforts, you have to broaden your fishing net. You have to create accounts on social media platforms such as Twitter, Instagram, and Twitter.
This is because one person might be on Twitter but not on Facebook. You have to make sure your online presence is felt on each and every relevant social media platform.
- Share interesting posts.
If you intend to grow your social media following, you have to create interesting posts for your followers. Come up with content that they will definitely want to share within their circles. When they share your posts, you will definitely attract other followers.
But what is this creative content? You should always create posts according to your target audience. For instance, Twitter is known to be the social media platform for the elites. This means that the posts you share here must be well research, witty, etc. Post that proves that your ideology is not just a mere imagination. This will definitely attract a lot of sharing.
- Remind your current followers to spread word.
Your current followers are similar to your agents on social media. They should help you spread word about your political ideologies to their peers. You must, therefore, keep requesting them to spread word.
However, before it gets there, you must have convinced or rather given them a reason to support them. You must make sure that your social medial political strategy is powerful enough to convert followers into votes.
- Partner with organizations and influencers.
You cannot definitely grow your following all on your own. You have to seek the help of social media influencers and organizations to help you fish for followers. For instance, there are those social media influencers that have been around for quite some time and have been able to carry out various successful campaigns (not necessarily political).
The success is usually as a result of their huge followership and their ability to convince their followers to follow a particular path. You should partner with such influencers. They will be resourceful in convincing their followers on adopting your political ideology
As you can see, for you to have successful online lobbying, you have to seek social media following first. Without the following, you will not have the audience to listen to you, challenge you and campaign towards your ideology.
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